The Seoul Simcheong storefront in Anguk with lotus window displays

An invitation from the heart, a gift of heartfelt care.

Castella rice cakes and dessert gifts in Anguk, Seoul

Every gift we give someone
carries feelings that cannot be seen.

Seoul Simcheong (心請) began with a wish
to share heartfelt feelings with someone special.

From choosing ingredients to every step of making,
we put care into even the details you cannot see.

May the feelings words cannot fully express
find their way through one small gift.

Who would you like to share your heart with today?

The story behind Seoul Simcheong

The traditional Korean tale of Simcheong carries a deep love for family and a generous heart.

Inspired by that story, Seoul Simcheong brings traditional Korean beauty and sensibility into a space for today. Like a lotus blooming beautifully from the mud, we hope warmth and happiness will blossom in the hearts of everyone who visits.

A place where time spent with someone special becomes a beautiful memory.

Seoul Castella Rice Cake

Soft cake and chewy rice cake in one bite

Fluffy castella meets chewy glutinous rice cake.
With carefully paired jams and creams,
each bite brings a variety of textures.

Enjoy it with a drink in Anguk, Seoul,
or take a gift for someone special.

Our craft, expressed in different shapes.

Each piece is individually wrapped,
so you can choose your own assortment.

Seoul Simcheong gift box wrapped in sheer fabric and ribbon

Seoul Simcheong lotus-patterned bags and packaging

A little memory of Seoul

A box for someone special

Wrapped with care,
so that warmth reaches you at the moment of giving.

[Packaging]

A dedicated box with purchases of 5 or 10 pieces
Fabric gift wrapping and shopping bag - ₩3,000
Insulated packaging - ₩1,500

For all the feelings words cannot express,
we wrap every gift with thoughtful care.

People passing the Seoul Simcheong storefront and staff behind the window

Hands lifting a steaming wooden steamer lid

Hands presenting a carefully wrapped Seoul Simcheong gift

A large lotus installation and moss garden inside Seoul Simcheong

Seoul Simcheong hanok room with paper lanterns and wooden doors

Hours

Open daily 10:00–18:00

Address

Seoul Simcheong, 54 Gyedong-gil, Jongno-gu, Seoul
5-minute walk from Exit 3 of Anguk Station, Subway Line 3

Contact

contact@stayday1.co.kr

Naver Map ↗Google Maps ↗

Enjoy in store or take away

Take a break in Anguk with castella rice cakes, tea or coffee at Seoul Simcheong. Enjoy your selection in store, or choose individually wrapped pieces to take away as gifts.

In-store menu: Castella rice cakes and drinks
Gifts: Choose products, a box and optional gift wrapping
Same-day purchases and takeaway: Visit without a reservation to purchase from the day’s available selection and have your gifts wrapped.

Directions and parking

We are a 5-minute walk from Exit 3 of Anguk Station on Subway Line 3.

Station exit: Exit 3
Walking time: 5 minutes
Parking: Please use a nearby public parking facility.

Before you visit or buy

FAQ

For delicious moments and thoughtful gifts.

Storage and travel

Keep refrigerated. We recommend enjoying the products within 2 days.

Travel & next-day gifts: We recommend insulated packaging when travelling with the products or giving them as a gift the next day.
Insulated packaging: Insulated packaging: ₩1,500

Ingredients and allergens

Ingredients vary by product. If you have an allergy, please ask our staff whether the relevant ingredient is present before purchasing. When choosing a gift, please also check the recipient’s allergies.

Reservations & group purchases

For reservations and group purchases, please send Seoul Simcheong a direct message on Instagram.

Sold-out items and opening updates

Some products may sell out, and we may close early if ingredients run out. Please check Seoul Simcheong’s Instagram Stories for same-day sold-out and early-closing updates.

View updates on Instagram ↗